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Frank Dick

Motivational Speaker and Corporate Coaching Consultant

With over 40 astoundingly successful years in the industry of sports coaching, Frank Dick has developed innovative and effective motivational teaching programmes for businesses that are guaranteed to help you and your company achieve long-lasting transformations in both individual and team performances.

Frank Dick is said to be one of the best and most consistently inspiring motivational speakers in the UK, and is the current President of the European Athletics Coaches Association, Chair of Scottish Athletics, Member of the IAAF Coaches Commission, as well as Chair (and architect) of the IAAF Academy.

From 1974 to 1994 he was the British Athletics Federation’s Director of Coaching, where he was generally acknowledged as one of the most outstanding sports coaches in the world. In this position, Frank coached athletes such as Daley Thompson, Steve Ovett and Sebastian Coe to European, Olympic and World honours. He also created training programmes for individuals such as Gerhard Berger and Boris Becker to name a few. Under his leadership, Britain enjoyed a period of unprecedented international success.

In 2011, Frank was awarded an Honorary Professorship by the National Sports Academy of Bulgaria in recognition of his influence in advancement of coaching in Europe. This followed an Honorary Doctorate by Loughborough University for his contribution to coaching and coach development.

Frank has found a way to combine his talent for inspiring sporting achievement with the business world:  By recognising the synergy between effective coaching techniques on the playing field and in the office, he has developed a range of workshop topics, inspirational keynote speech themes and bespoke employee development programmes that remain as popular and relevant today as ever.

Frank’s expertise derives from years of detailed research into individual success and achievement. He combines this wealth of knowledge and experience into an informative and motivational approach to achieving long-lasting transformation of both individual and team performances.

By coaching some of the best talent in the world combined with 20 years of speaking to hundreds of companies both in the UK and around the world has, Frank has been able to recognise six key areas of personal and professional development that, once taken out of a “training room” mentality, and put into a different context, can lead to individual and team progress simply by presenting a different perspective.

The three major publications Sports Training Principles, Winning and Winning Lines have all become classics in their fields.  Frank’s latest book Winning Matters was published in August 2010.

Frank’s contribution to sport and coaching has been recognised in being awarded the Most Excellent Order of the British Empire in 1989, induction to the UK Coaches Hall of Fame in 1999 and the prestigious title “UK Sporting Hero” by Sport UK in 2001.



    • “Talent – from Potential to Performance ” – perform better today than yesterday by doing different things and doing things differently; being able to manage the performance of emerging talent increases the potential for growth and success.
    • “The Winning Difference ” – creating the right motivational atmosphere in the workplace.
    • “Team Talk ” – everyone in the team has a value; team achievement is about understanding and developing strength of diversity and not encouraging uniformity.
    • “Leading Edge ” – truly great leaders understand that being a part of the team is more effective than just leading it, and it is the mastering of this challenge that can lead to personal and professional excellence.
    • “Coaching Matters ” – the development of the individual into an effective, inspiring and educational manager can be key to team and business success.
    • “Prepared to Win ” –  we cannot always choose and change our conditions and circumstances, but we can always choose and change our attitude.


    Olympic Presentations

    In addition to his existing presentations on Winning, Teamwork, Coaching, Leadership and Talent Development, Frank specifically created a series of new presentations to coincide with the London Olympics – each embracing his ability to create a Winning Mindset.

    • OUR POWER – Whether planning or learning, our advantage is in interdependence, in doing it together. This is essential when it comes to any team sport in an Olympic Games.
    • COACH LIKE AN OLYMPIAN – A real behind the scenes look at the Olympics – observations and anecdotes but looking at what makes an Olympian become a winner.
    • PREPARED TO PERFORM – Importance of performance is imperative to an athlete – but in business raising collective performance is the key to making the results they seek both achievable and probable.
    • THE HARD WAY IS THE BEST WAY – It’s a tough road to the Olympics – but in any arena it is imperative to keep raising your performance and take on those mountains.
    • COACHWORK  – Every athlete needs a coach. This presentation looks at how we can learn to be more coachable and to develop our coaching ability.
    • COACH LIKE AN OLYMPIAN – A real behind the scenes look at the Olympics – observations and anecdotes but looking at what makes an Olympian become a winner.